We build and fix AI systems
for Marketing teams.
Data pipelines, document intelligence, content engines, and chatbots. Built by an ex-CMO and an AI engineer. For growth teams and the agencies that scale them.
Four ways AI Marketing projects fail.
You buy the wrong tool. Your data isn't ready. You build it yourself. Or you hire the wrong people.
You just need one thing built or fixed. Not a platform.
Every vendor wants to sell you a subscription. Your team is managing 70+ tools and using a third of the features. You need one specific proof-of-concept that solves one bottleneck, scoped and shipped in weeks.
Your data and tool stack is too disconnected for agentic workflows.
You want AI agents running your GTM motions. But your CRM data is duplicated, your tools don't sync, and nothing is clean enough to automate reliably. You can't run agents on top of broken pipes.
You vibe coded the fix. It broke on Monday.
Your team used Claude, OpenAI, Gemini or Cursor to build a pipeline or chatbot. It ran fine until an API changed, a webhook failed, or rate limits hit. No auth, no validation, no error handling. You don't have a tool. You have a script that crashes when it matters.
Your developers don't speak marketing.
You hire a dev shop and spend one week explaining what a buying signal is. Or you look at building in-house: $300K+ per year for ML engineers who still don't understand your funnel. Either way, you're paying a translation tax before a single line of code gets written.
You need X? Here.
Each tool solves one bottleneck. You don't pay for unused features.
You need your data to sync across tools and trigger the right workflows?
We build automated GTM data pipelines connecting your CRM, Apollo, and Slack without Zapier limits. Your data flows where it needs to go, in the format your team actually uses.
You need a chatbot that won't hallucinate your pricing?
We build conversational AI with hard-coded guardrails and RAG-powered knowledge bases. Web, WhatsApp, phone. Qualifies leads and books appointments 24/7.
You need to stop manually drafting content every week?
We build production content engines with validation gates that learn what converts, not just what generates. On-brand output at scale, not generic AI noise.
You need to search across your docs, slides, and reports in one query?
We build multi-format document intelligence. Ask your internal docs anything and get answers with exact source citations. PDFs, slides, audio, all in one search.
You need something else?
If it connects to an API, we can probably build it. If you need your own, we can build that too. If a SaaS tool solves it, we'll tell you.
Just ask. If it solves a marketing bottleneck, we can scope it in 30 minutes and tell you whether it needs a custom build or a $50/month SaaS tool.
Quick fix or full build. Your call.
No forced retainers. No platform lock-in. Start small and scale up if it works.
We work with a small number of clients at a time. Same team from scoping to support. No account managers, no outsourced dev team, no handoff to someone you haven't met. If that sounds like overkill for your problem, a SaaS tool probably solves it.
One Marketing problem. Solved.
We scope it, build it, and hand over clean code. Two to three weeks. You own everything.
Custom Marketing tool or system build.
Hendry embeds as fractional AI marketing operator. Maciej architects the system. Two to six weeks. Full documentation included.
We stay in your AI Marketing team. Scale together.
Same team who built it. Monthly retainer covers maintenance, API changes, and iterations. No re-onboarding. No new vendor every quarter.
We take on 2–3 projects at a time. Case-study rates available for early partners.
Hendry and Maciej join every pitch.
We scope the problem together. You get answers in the room, not “our tech team will get back to you.”
We met in the growth team at Avrios in 2017. Hendry led paid ads. Maciej led frontend engineering. Avrios was later acquired by Battery Ventures. Maciej went on to contract for Google on Google Assistant, then to Enterprise Bot as an AI solution consultant. Hendry became Head of Digital to CMO during $100M to $500M revenue growth at GMS. Nine years later, we're building together again.
Maciej Wisniewski
Worked on Google Assistant. Currently consulting on enterprise conversational AI at Enterprise Bot. Builds across agents, RAG, data pipelines, content systems, and custom applications.
Hendry Soong
Head of Digital to CMO during $100M to $500M revenue growth at GMS. Built marketing functions from scratch at 7 companies. 3 were later acquired. Operates 8 production AI marketing engines at hendry.ai
We're new as a firm. Not new to this work.
We've both built, operated and led functions from scratch. We've worked directly with Founders, CEOs, CROs, CMOs, CPOs and CTOs throughout our careers.
“Maciej delivered exactly what we needed on time and on budget. The lead generation app he built for us is still running in production. Reliable, clean code, no drama.”
“Hendry is what I would call an absolute marketing legend. Brand awareness, ABM, campaign management, demand generation, channel management. Knowledge covering every area.”
“Maciej is a very talented developer. He built a complex internal tool for our team in record time. Great communication, fast iterations, and the final product exceeded expectations.”
“Hendry is a strategic thinker with excellent communication skills. He grew our user base from 0 to 150k in a very short amount of time.”
Transparent from scoping to support.
Fixed prices. Named builders. Clean code you can take anywhere. If a $50/month SaaS tool solves your problem, we'll tell you.
Scope
30 min with Maciej & Hendry. Custom build, SaaS tool, or nothing at all.
Proposal
Fixed-price scope within one week. Clear timeline and deliverables.
Build
Direct access. Progress updates. Maciej builds the system, Hendry the marketing layer.
Ship
You own the code. Deployed to your infrastructure. Docs included.
Support
Optional retainer for maintenance and API changes. From the people who wrote it.
Tell us what's broken.
30-minute scoping call with Hendry & Maciej. Free. 12 slots open.
Book your scoping call →If a SaaS tool solves it, we'll tell you. If AI is the wrong answer, we'll walk away.